Advertising: Information or Manipulation? Essay -- Marketing Business

Advertising: Information or Manipulation? In today’s difficult economy who can afford to spend their hard-earned money carelessly? Americans want good quality and low prices, and businesses that advertise their product make saving money possible. Advertising was created for one reason, so businesses could make known their product (Black, Hashimzade, and Myles). Some consumers may argue that advertising is not informative, but that it is manipulative because some advertisements make false claims. Fortunately, there are regulations and consumer rights that promote truth in advertising. Consumers must embrace their rights to keep advertising the way it is meant to be. Advertising is meant to be informative and not manipulative, and consumers play a great role in promoting truth in advertising. Advertising in America was created when businesses wanted to attract customers by providing information about their product or service (Black, Hashimzade, and Myles). Advertising has been used for many centuries, and was even used during the American Revolutionary War, 1775-1783. Businesses used different advertising techniques such as posters and signs to provide consumers with information about their products, and to persuade them to buy American. Before the war, Americans received their goods on ships from England. The American colonies won the war and became the United States of America. Now it was important for Americans to build a strong American economy (Milton 9). Even today American’s are partial to anything that says, â€Å"Made in America.† The economy thrives because of consumerism, so if advertising brings in more businesses than Americans benefit as well. Americans continue to benefit from the use of product and s... ...dleton, Kent R., Robert Trager, and Bill F. Chamberlain. The Law of Public Communication. 5th ed. Boston: Allyn & Bacon, 2002. 299-341. Print. Milton, Bess. Advertising. New York: Children’s Press, 2004. 9. Print. Mitra, Anu, Mary Anne Raymond, and Christopher D. Hopkins. â€Å"Can Consumers Recognize Misleading Content in a Media Rich Online Environment?.† Psychology & Marketing 25.7 (2008): 655-674. Business Source Complete. ESBCO. Web. 27 Oct. 2010. pdfviewer?vid=4&hid=13&sid=6735641b-1986-4a51-857c-c7676ec5d556%40sessionmgr12>. NAD Review. The Advertising Industry’s Process of Self-Regulation. Council of Better Business Bureaus. 08 Mar. 2010. Web. 27 Oct. 2010. . â€Å"The Pepsi Cola Story.† Pepsi. PepsiCo, n.d. Web. 15 Oct. 2010. . Advertising: Information or Manipulation? Essay -- Marketing Business Advertising: Information or Manipulation? In today’s difficult economy who can afford to spend their hard-earned money carelessly? Americans want good quality and low prices, and businesses that advertise their product make saving money possible. Advertising was created for one reason, so businesses could make known their product (Black, Hashimzade, and Myles). Some consumers may argue that advertising is not informative, but that it is manipulative because some advertisements make false claims. Fortunately, there are regulations and consumer rights that promote truth in advertising. Consumers must embrace their rights to keep advertising the way it is meant to be. Advertising is meant to be informative and not manipulative, and consumers play a great role in promoting truth in advertising. Advertising in America was created when businesses wanted to attract customers by providing information about their product or service (Black, Hashimzade, and Myles). Advertising has been used for many centuries, and was even used during the American Revolutionary War, 1775-1783. Businesses used different advertising techniques such as posters and signs to provide consumers with information about their products, and to persuade them to buy American. Before the war, Americans received their goods on ships from England. The American colonies won the war and became the United States of America. Now it was important for Americans to build a strong American economy (Milton 9). Even today American’s are partial to anything that says, â€Å"Made in America.† The economy thrives because of consumerism, so if advertising brings in more businesses than Americans benefit as well. Americans continue to benefit from the use of product and s... ...dleton, Kent R., Robert Trager, and Bill F. Chamberlain. The Law of Public Communication. 5th ed. Boston: Allyn & Bacon, 2002. 299-341. Print. Milton, Bess. Advertising. New York: Children’s Press, 2004. 9. Print. Mitra, Anu, Mary Anne Raymond, and Christopher D. Hopkins. â€Å"Can Consumers Recognize Misleading Content in a Media Rich Online Environment?.† Psychology & Marketing 25.7 (2008): 655-674. Business Source Complete. ESBCO. Web. 27 Oct. 2010. pdfviewer?vid=4&hid=13&sid=6735641b-1986-4a51-857c-c7676ec5d556%40sessionmgr12>. NAD Review. The Advertising Industry’s Process of Self-Regulation. Council of Better Business Bureaus. 08 Mar. 2010. Web. 27 Oct. 2010. . â€Å"The Pepsi Cola Story.† Pepsi. PepsiCo, n.d. Web. 15 Oct. 2010. .